Where it began

Frustrated in a position that conceals, restricts and ultimately squashes any innovative thought, I vow to emerge. I don't know how long this will last, but I know that I love this digital industry we have built and I want to continue moving it forward. I love the people, I love the pace and I love the constant challenge of just trying to stay ahead of the "next big idea." The one thing that has remained constant during my 12 years in digital media & marketing, is my undying thirst for knowledge. The feeling of checking the phone, ipad or laptop in the morning and seeing what emerging trends have surfaced, what new company has decided to launch a social platform and which marketer has declared this, finally, is "the year of mobile." So that's what I will do - report on the reports, offer up agency and advertiser views on trends/news and generally give my take.

- Handsome Pete